- Reduced Costs
- Increased Customer Satisfaction
- More Effective Data Management
- Potentially Higher Sales
There are the obvious steps (get a computer and connect to the Internet and Web). Make sure you build, promote, and manage your website. Establish computer and network security for your website and communicate online.
Electronic Data Interchange
Electronic Data Interchange refers to the transfer of data between different companies using networks, such as VANs (value added network) on the Internet. As more and more companies get connected to the Internet, electronic data interchange is becoming increasingly important as an easy mechanism for companies to buy, sell, and trade information.
Building and Managing a Virtual Team
If you are conducting business over the Internet, you'll use the Internet for most, if not all, of your communications with employees, suppliers, organizations, and customers.
Product Development
How a product is developed or managed depends on the nature of the organization and its products, for example, retail, manufacturing, wholesale, etc. The particular process you use to build your product or service depends on the nature of the product or service.
Development of Online Store
Set up your online credit processing. This refers to the ability to process credit card orders over the Internet is a major convenience to customers -- if they believe their credit card numbers will remain private to the transaction. You will also need merchant accounts.
Marketing
Inbound marketing includes market research including what specific groups of potential customers / clients (markets) might have specific needs, how those needs might be met for each group (or target market), which suggests how a product might be designed to meet the need, and how each of the target markets might choose to access the product. Additionally it is important to assess howmuch the customers / clients might be willing to pay and how (pricing analysis), who the competitors are (competitor analysis), how to design and describe the product such that customers / clients will buy from the organization, rather than from its competitors (its unique value proposition), and how the product should be identified, its personality, to be most identifiable (its naming and branding).
Outbound marketing, on the otherhand, includes: advertising and promotions (focused on the product), sales, public and media relations (focused on the entire organization), customer service, and customer satisfaction. Too often, people jump right ot he outbound marketing. as a result, they often end up trying to push products onto people who really don't want the products at all. Effective inbound marketing often results in much more effective, and less difficult, and outbound marketing.
Sales and Use Tax
A sales tax is a consumption tax charged at the point of purchase for certain goods and services. The tax is usually set as a percentage by the government charging the tax. The tax can be included in the price (tax-inclusive) or at the point of sale (tax-exclusive).
Under current state laws, companies are not required to collect sales taxes from consumers making out-of-state on-line or mail order purchases. Payment reponsibility falls solely on the customer and enforcement is difficult, creating a de facto tax-free environment.
If an online retailer has a physical presences in a particular state, such as a store, business office, or warehouse, it must collect sales tax from customers in that state. If a business does not have a physical presence in a state, it is not required to collect sales tax fro sales into that state. This rule is derived from a 1992 Supreme Court decision which held that mail-order merchants did not need to collect sales taxes for sales into states where they did not have a physical presence.
IT is the consumers' responsibility to pay sales or use taxes. Consumers who live in a state that collects sales tax are technically required to pay the tax to the state even when an Internet retailer doesn't collect it. When consumers are required to pay tax directly to the state, it is referred to as "use" tax rather than sales tax.
Nevertheless, for right now, all you need to worry about is collecting sales tax from customers located in the same states as your locations. If an Internet-wide tax bill is passed, there are other ways that you can entice your customers to purchase your products, such as offering an equivalent discount, free shipping, or free gifts.
Business Entity Structure
There are many advtanges of an S-Corporation. Corporate losses can be passed through to the shareholders, and as the owner (and shareholder), you may e able to take the loss against income that appears on your personal return. You can have the protection of limited personal liability without having to pay corporate taxes. You can minimize self-employment tax and FICA tax. Your profits, as a shareholder, are not taxed in this manner. It's easier to raise capital as a corporation than as a sole proprietorship or partnership.
There are also, however, some disadvantages of an S-Corporation. Numerous regulations and requirements must be upheld by an S-Corporation, including a limit on the number of shareholders. Close scrutiny by the IRS of shareholder-employees, who must receive reasonable compensation (subject to employment taxes) before any non wage distributions may be made to that shareholder-employee. All shareholders must be U.S. citizens. All shareholders must vote in favor of the S-Corporation. Benefits such as health or accident insurance for employee shareholders (with at least a 2 percent partnership) may not be deducted by the corporation.
